Today in VoIP

It seems that the battle for customer base, which is frankly silly seeing how many untapped consumers there still are in the VoIP market, is still being waged on two fronts:  On the one front we have high-end enterprise solutions aimed at large businesses, and on the other an all out cat fight for the residential market.  With cable companies often claiming that there over the internet connection is not VoIP and Vonage trying, it would appear, to target a customer base that doesn’t have a clue what VoIP is, it seems like everyone has forgotten perhaps the best market of all the small and home based business.

With small and home based businesses you can almost always be assured you are talking to the decision maker.  You can most definitely show the owner a wonderful savings analysis.  AND there are a ton of features that in many cases can be included along with the basic VoIP phone calling package at the same price.  Services like automated or online control panel billing, FAX to email, and even Auto Attendant, just to name a few.  These services can give that little edge that makes such a difference in comptetiveness for a small business.  That doesn’t even tap how incredible the home based business market can be.  Many of the residential VoIP market sellers are confused at best as to even service this market.  By doing things such as increasing the price for business use or not upselling to multiple line packages such companies are shooting themselves in the foot.  With a home business owner you can easily get a couple of lines for the home office, possibly Toll Free, the main home number and in some cases even additional lines for teens in the house.  For the same amount of time and effort it takes to sell one line to a residential customer you can have 2, 3 or maybe even 4 or 5 lines.  Now THAT is a good sales strategy!

This entry was posted on Friday, February 8th, 2008 at 11:54 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.